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WHY ORGANIC
DID YOU KNOW?
CONVENTIONAL COTTON ACCOUNTS FOR JUST 3% OF ALL FARMLAND WORLDWIDE BUT USES AROUND 25% AND 15% OF PESTICIDES AND HARMFUL CHEMICALS.

It takes 150gms of harmful chemicals to manufacture one t-shirt from conventional cotton. Bleaches and dyes are toxic chemicals and when they are used in the processing and manufacturing of conventional cotton garments, traces of these toxins remain in the fabric. Therefore, not only does the process have a detrimental effect on the environment but can also affect the consumer.

The skin is the body’s largest organ.
Different to an adult, a baby’s skin is
extremely sensitive and more vulner-able to toxins and chemicals. Harmful substances can easily penetrate through the skin into baby’s body and blood stream. Babies spend around 16 hours a day sleeping in their first year of life, so you can see how important to surround them with healthy, natural products!

DID YOU KNOW
WHAT IS NATUALLY
COLOURED COTTON?
IT IS 100% PURE AND NATURAL.

And, It is also the most environmentally green fabric possible
which is breathable with a soft and delicate feel.

WHAT MAKES OUR NATURALLY
COLOURED COTTON SO SPECIAL
IT IS A NATURALLY PIGMENTED FIBER THAT GROWS IN SHADES OF GREEN, CREAM AND BROWN.

The whole process from planting, growing, spinning to manufacturing uses no dyes,
no bleach, no toxic nor harmful chemicals and pesticides.

KNOW ABOUT

BENEFITS OF OUR NATURALLY
COLOURED COTTON

GOOD FOR BABY

natures purest uses PH Friendly,
unprocessed fabric that breathes
as naturally as your baby’s skin.

GOOD FOR THE EARTH

natures purest’s organic cotton
is grown without using toxic
fertilisers and chemical
pesticides ensuring
environmentally sustainable
production. No dyeing is
necessary, therefore there is
no industrial sewage or
pollution.