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ABOUT
OUR STORY
THE UK’S FIRST ORGANIC NURSERY COLLECTION.
MADE OF 100% NATURALLY COLOURED COTTON.
PASSION
Just as you passionately love your
newborn child, we passionately
believe in creating sensitive, natural
products that will not irritate or
harm your precious baby in any way.
DREAM
Caring for little ones almost as
sensitively and lovingly as any good
mum, our simple and natural
products give your baby the
healthiest possible start in life.
PROMISE
Because you care your baby inside and
out, and are very careful what your baby
eats, we care about what your baby wears.
We make every one of our baby care
products to the highest possible safety
and quality standards.
THAT’S
WHAT WE DO

WE GROW AND PROCESS THE NATURALLY COLOURED COTTON WITHOUT USING ANY HARMFUL PESTICIDES AND CHEMICALS.


We harvest the naturally coloured cotton which comes in cream, green and brown colours by hand. We never dye our cotton. They are organic all the way!

We love our environment. We create our products with love and package them with recyclable materials. Our knitted and woven fabrics have undergone rigorous independent testing to ensure their full compliance with the stringent OEKO-TEX® Standard 100 (Class 1). We are proud to be certified by GOTS (Global Organic Textile Standard) which covers every aspects of our manufacturing process.
THE BEST
CERTIFICATES & AWARDS
KEEPING OUR PROMISE!

To make sure our products are with the highest possible safety and quality standards, our
knitted and woven fabrics have undergone rigorous independent testing
to ensure their full compliance with the stringent OEKO-TEX ® Standard 100 (Class 1) and
Global Organic Textile Standard (GOTS).

OEKO-TEX ® STANDARD 100
(Class 1)

The OEKO-TEX ® Standard 100 (Class 1) is a globally uniform testing and certification system for textile raw materials, intermediate and end products at all stages of production with the aim of completely eliminating harmful substances.

GLOBAL ORGANIC TEXTILE STANDARD (GOTS)

The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic fibres.

CHASING PERFECTION!

By keeping our promise to provide the highest possible safety and quality products,
we do not only care the production process but also the design of the products!
Hence we are proudly to present our awards here!

  • MB-logo
    Winner of Best Cot, Cribs or Moses Basket of Mother&Baby Awards in 2014 - Pure Love Moses Basket
  • BESTSOFTTOYGOLD
    Winner of Best Soft Toy of Loved By Parents Awards in 2012 - Hug Me Bear Snuggle Buddy
  • BESTBABYCOMFORTERGOLD
    Winner of Best Comforter of Loved By Parents Awards in 2012 - Hug Me Bear Snuggle Buddy
  • BESTMOSESBASKETGOLD
    Winner of Best Moses Basket or Crib of Loved By Parents Awards in 2012 - Sleepy Safari Moses Basket
  • Nursery_Industry_Awards
    Winner of Best Organic Brand - Nursery Industry Awards in 2012
  • Gift_of_The_Year_2007
    Winner of Gift of the Year By The Giftware Association in 2007 - Hug Me My First Year Book
THAT’S
AS SEEN IN